Author: Andrew Lisa

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Are You Cut Out To Be A Franchisee?

Owning a franchise is one of the most rewarding endeavors an entrepreneur can attempt. It is also a lot of work – and stress, uncertainty and long hours come with the turf. Being a...

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Branding For Local Business

Local businesses do not have the resources, the reach, the supply chains, the personnel or, of course, the money to compete with large, national chains or corporations. Smaller, local businesses have to rely heavily...

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Increasing Employee Productivity Through Unified Communications

Unified communications can increase productivity, prevent errors, streamline overall operations and contribute to greater efficiency. A perpetual stream of new apps, programs and devices that make communication easier have actually made communication more fragmented...

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Organizational Skills Run In The Family

Kids make a mess – and if they don’t learn organization skills from their parents, they will likely continue to make a mess for their entire lives. From putting toys away as a toddler...

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This New Research Is Improving Lives Every Day

From text messaging to big data, modern marketing is all about spotting the technologies that are poised to revolutionize the industry, and then becoming a master of those technologies. Sometimes, however, the biggest innovation...

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Corporate Gift Giving That Makes A Splash

Corporate gift giving has taken off, with the percentage of businesses engaging in the practice nearly doubling in recent years. More than half of these gifts go to employee recognition. Many other businesses devote...

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How To Make Your Workplace Safer

Workplace safety is good business. The safest companies draw and retain the best employees, they avoid costly lawsuits and they garner the respect and corporate trust that comes with putting workers first. Technology is...

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4 Simple Time Management Habits You Should Adopt

Marketers can always improve their skills, their strategies and their tactics – but they can never add more time to their busy schedules. What they can do, however, is employ both new technologies and...

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Text Messaging Is The New Email

The modern smartphone has enabled marketers to reach customers with both email and SMS messaging campaigns on the same device. With both email and text campaigns falling into the category of mobile marketing, which...

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Does Recycling Really Help The Environment?

Where would we be without recycling? If we didn’t figure out how to make old things into new things, the planet probably would have stopped spinning. If we didn’t recycle paper, we’d be out...