How To Discover Profitable Keywords For Your Online Marketing Campaign
I’m going to let you in on a little secret. Are you ready?
Are you sure? Positive?
Finding the most profitable keywords are key to the success of your online marketing campaigns.
Wait, you already knew that? Well…ahem…let’s just pretend you didn’t know for the purpose of this article. Good? OK!
So, yes, finding the most profitable keywords is the way you’re going to make your advertisements successful in the big, wide world of the Internet.Sure, there are many ways to build a successful campaign and many ways to index it, but keywords are the best way.
But you can’t just pick any words out there. Oh no. There are many things to think about before you choose the keywords for your campaign.
One doesn’t simply pick profitable keyboards. One must dig and search for them.
Do A Little Evaluation of You and Your Buyers?
That whole “the customer is always right” thing is…well…always right! The people you are trying to attract to your product or service with an advertisement campaign are the people you should be thinking like when trying to figure out the most profitable keywords.
How do you do that, you ask? It’s fairly easy!
Take some time and think about how you would find out about your product or service online. What words would you use to search with? What are the words you most commonly associate with what you’re offering?
Then it should be pretty easy to come up with a list of the top keywords you think would be most successful. Then you can move on to the next step. Huzzah!
Research, Research, Research…Then Research Again.
Now that you’ve got a good idea of what your audience might be searching with, it’s time to figure out if those keywords are actually profitable. That’s right, the customer isn’t actually always right. Tricked you!
Google is always right.
Through the wonderful technology of the Google AdWords Research Tool you’re able to see what keywords are the most popular and profitable in your niche or for whatever purpose your campaign is serving. Pretty fancy!
There are plenty of other research tools out there to choose from, so you have no excuse, but to figure out exactly which keywords are going to bring you the most profit.
Spy on Those Pesky Competitors.
Unfortunately, your competitors haven’t gone anywhere in the time you’ve been reading this article. Yep, they’re still there and as pesky as ever.
But, the good news is that there’s a way to use them to your advantage.
Commence mission “Spy on Your Competitors to Find the Most Profitable Keywords”.
…OK, we’ll think of a better mission name later.
But the point is, your competitors are thinking the same thing as you. What keywords can I use to make the most profit possible?
Thanks to the magic of the Internet, you’re able to check and see exactly which keywords your competitors are using with tools like this one and this one. In no time, you’ll know exactly which words your competitors are using to drive traffic to their site.
Now, it’s just time for you to figure out your top secret detective name.
Let’s review a little bit, shall we? We’re having a test after this and you have to be prepared! What? No one told you? Well, let’s hope you paid attention.
First, you have to evaluate yourself and your buyers. What are they searching for and how can you use those keywords to your advantage?
Second, research all of Google to figure out what keywords are actually profitable. Always trust Google!
Third, see what keywords your competitors are using to drive traffic. If they are successful, maybe these are the words you should be using.