How To Innovate With Your Business Model
To create significant change and innovate with your business model in five easy steps, here is what you need to know:
Get down to work
Instead of planning, start preparing your business model. If you have a good idea in place, you’ll need to start selling this idea fast. Many businesses now have access to huge initiatives, which allows them to produce products on a mass scale and market them to a select audience.
Although planning is an asset to business managers(it allows them to make decisions early), until they start preparing the business model, they’ll never actually move forward. On the spot decisions may seem risky, yet the truth of the matter is, they allow us to adapt in real time.
Create, deliver and capture
Unlike a business plan, which requires specific forecasts for costs and revenues, a business model does not. Keeping these three terms in mind ‘create, deliver and capture’ will allow you to build a successful business model.
In today’s ever-changing world, it’s important to remember that you must stay ahead of the times – a dated business model won’t last and in order to ensure yours is effective – you must constantly update it. You must also be organised in doing so. Asking questions such as ‘how can your business generate new value?’ ‘Is there a way to capture it more proficiently?’ and ‘can we deliver value in a different way?’ will help you to keep your business modelon form.
Developing a series of smaller products before propelling your main business idea into the spotlight will help you to gaugeconsumer reaction, which will in turn help you to improve any bigger projects you may have in the pipeline. Spending a great deal of time and money on just the one project is never a good idea, especially as there’s always a chance it could fail!
It’s very easy to keep costs small in this day and age, especially as a number of business tools such as the omnichannel cloud software providersupport B2C and B2B selling models on a single platform – without the need to manage separate systems, which of course means investing less into the business on a whole.
Creating a fruitful business model is a challenge in itself, the real danger however comes when it it’s time to scale this model. Almost every businessperson will know that growth can destroy a business. Bringing in new staff and funds to keep up with demands can mean deterioration in performance. Unless you have someone in place to coordinate the entire process, things can go downhill fast! One good tip to follow includes calling a team meeting to communicate the logic of your business model – this way, each and every person will have a say when it comes to deciding on the best ways to pursue business intentions.
Prepare To Fail
The lifespan of the average business plan has declined massively and many new businesses will only last a maximum of 18 years. This is scary fact to consider but one that must be taken on board, which is why it’s important to prepare to fail.
The principle of innovating your business model is not the search for some eternal holy grail, but the continuous quest for how you can best create, convey and capture value – meaning it’s never too early to experiment with a new business idea.
About Author: Iveta Ivanova is a web and technology enthusiast who lives in Dublin. She has lots of interests such as business, SEO, digital marketing and social media.