Tagged: Brand


Millenials Tapping Into Modern Bank Brands

So first we had the Baby Boomers (1946-1964), then it was all about Generation X (1965-1984), and now we’re dealing with the Millenials (1985-2004). Each of these generations is credited (charged?) with fostering certain...


Is Big Data Driving Your Brand?

It seems that you can’t open up an article about Big Data these days without it being hailed as some sort magic bullet that will cure what ails your business (if you pardon the...


Making Your Brand Memorable

“Martha, what’s that company’s name that sells vacuums? You know, the one with the singing gopher on TV. I can never seem to remember it’s name.” If your marketing campaign has sparked questions like...