How To Use Pinterest Analytics To Improve Blog Traffic (Case Study)
Here is how we use Google Analytics to drive more traffic to Family Focus Blog.
From this screenshot of top Pin impressions in the last thirty days, we gained insight and took action.
Insight: The most attention is given to recipes and a mix of seasonal posts.
Action: We should continue to post content that involve recipes and seasonal ideas. We should also think about experimenting with these types of posts on our blog to drive traffic.
From this screenshot of boards with top pin impressions, we gained insight and took action.
Insight: The boards with top pin impressions mirrors the top pin impressions overall. Also, our Eco-friendly and Secrets to Success Boards receive a lot of attention.
Action: We can also use this to drive traffic to popular areas and to experiment with diversifying the topics that we post.
From these screenshots of Power Pins and Best In Search, we gained insight and took action.
Insight: These are consistent with the popular pins from above. They also show us areas that we could improve the content on.
Action: Since DIY is a power pin, we can try to drive more traffic to this subject area. It seems that in the last thirty days DIY has not had a major impact on viewers. We could increase the content of DIY subjects to drive more search results to our posts. We could also increase posts of a lot of the best in search subjects to drive traffic towards our posts.
From this screenshot of gender demographics, we gained insight and took action.
Insight: This shows us that our audience is primarily female.
Action: We could drive more male traffic to our posts by increasing content that they would want to view. We can also retain our female audience by continuing to post subject matter that appeals to them.
From this screenshot of audience interests, we gained insight and took action.
Insight: This shows us that our audience’s key interests are recipes, inspirational quotes, and DIY Home Décor.
Action: We can focus on repinning these subjects from other bloggers and boards on Pinterest to drive traffic to our boards. We can also provide our own content that suits these interests.
From this screenshot of audience boards with lots of our pins, we gained insight and took action.
Insight: These are the boards with lots of our Pins. They correlate with a lot of the material that we Pin.
Action: We can network and interact with these Boards by Repinning material from these boards and people that our viewers would also be interested in.
From this screenshot of businesses our audience engages, we gained insight and took action.
Insight: These businesses that our audience engages are very versatile and correlate with our audience’s interests and what they are interested in from us.
Action: We can interact with these businesses by Repinning some of their content that correlates with our audience’s interests.
About Author: Written by Hannah Chattin, a Family Focus Blog intern and a Marketing major at Tennessee Technological University.
